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Our Story

About Durga Designs

A premium South Asian fashion boutique in the heart of Sparkhill, Birmingham — serving families with elegant fashion and expert tailoring.

Who We Are

Birmingham's South Asian Fashion Destination

Durga Designs is a ladies' and kids' South Asian fashion boutique located at Shop 606, Stratford Road, Sparkhill, Birmingham. We specialise in Pakistani, Indian and modest fashion for women and families across Birmingham and the surrounding areas.

Our boutique brings together a wide range of stitched and unstitched suits, modern fashion wear, sarees, abayas, traditional dresses, laces, buttons and kids' collections — all carefully selected to offer quality, variety and elegance.

Through our dedicated tailoring service, Misha Tailoring, we also offer expert stitching, custom fitting and alterations for Pakistani, Indian and Western outfits. Whether you need a brand new suit stitched from scratch or a simple alteration, our tailors bring precision and care to every garment.

Our aim is simple: to bring elegant South Asian fashion, quality finishing and warm, personal service to every customer who visits us.

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What We Offer

Everything Under One Roof

From fashion to tailoring — Durga Designs and Misha Tailoring cover every need.

Ladies Suits

Stitched and unstitched Pakistani and Indian suits in chiffon, georgette, lawn, silk and more for all occasions.

Sarees

Elegant sarees for weddings, parties and celebrations in a range of fabrics, colours and styles.

Abayas

Premium modest fashion abayas in a variety of styles — plain, embroidered, open and closed.

Unstitched Suits

Beautiful unstitched fabric sets ready for custom tailoring to your exact measurements through Misha Tailoring.

Kids Collection

Adorable traditional and modern outfits for girls and boys for Eid, weddings, parties and everyday wear.

Laces & Buttons

A wide selection of decorative laces, buttons, trims and accessories to complete any outfit.

Modern Fashion

Contemporary South Asian fashion blending traditional design with modern silhouettes and styles.

Misha Tailoring

Expert stitching, fitting and alterations for Pakistani, Indian and Western outfits — all done with care.

✂️ Our Tailoring Service

Misha Tailoring
by Durga Designs

Misha Tailoring is the dedicated stitching and alteration service at Durga Designs. Our tailors are experienced in Pakistani, Indian and Western garment construction and alterations. We take time with every garment to ensure a perfect fit and finish.

Whether you're bringing in an unstitched suit you've chosen from our collection, or an outfit from elsewhere that needs altering, we treat every garment with the same care and attention.

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Misha Tailoring stitching and alterations at Durga Designs Sparkhill Birmingham
Come See Us

Visit Durga Designs

Address Shop 606, Stratford Road, Sparkhill, Birmingham, B11 4AP
Phone / WhatsApp +44 7907 975847
Opening Hours Mon–Sat: 10:00–19:00 | Sunday: 11:00–17:00
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Shop 606, Stratford Road

Sparkhill, Birmingham, B11 4AP

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Visit Us or Enquire Online

Come into the boutique to browse our collections, or WhatsApp us to ask about availability, products and tailoring.

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